Image API is a content services, imaging, and business process services provider based in Tallahassee, Florida.  Founded in 1993, Image API started by providing document scanning services to state and local government agencies.  Over the past 25 years, we have not only transformed billions of paper documents into digital content, but we also have expanded to provide technology and service solutions that help improve business processes and manage digital content.

We are proud to be an AWS Partner Network (APN) Advanced Technology Partner with Government Competency and we are committed to the success of our clients, working collaboratively to help agencies improve processes and better serve their constituents.

Our Leadership

Lawson Ellinor, CEO.  Lawson Ellinor serves as Image API’s Chief Executive Officer and is responsible for the company’s vision and growth strategy, development of product and technology solutions, and business operating performance.  Lawson brings over 30 years of successful global business and senior leadership experience growing and scaling businesses in the technology and services industries. He has held senior leadership positions with Dell, IKON, and Bazaarvoice where he directed corporate strategy, product development, marketing, sales, and service delivery; as well as, led successful launches of new business, lines of businesses, and new market entries globally.
Aaron Hall, CFO.  Aaron Hall currently serves as the Chief Financial Officer for Image API, overseeing every aspect of the company’s finances.  He joined the team in early 2017, with nearly twenty years of experience throughout all levels of finance and accounting for corporations of various sizes, from $7M startups to $200M organizations.  Aaron has an MBA from the University of South Florida in Tampa, FL.
Brian Walsh, VP, Client Services.  Brian Walsh serves as the Vice President of Client Services with responsibility for overseeing all aspects of service delivery and customer success for business process outsourcing, content management, professional services and document imaging. Brian has over 20 years of experience in business consulting, document imaging and project management delivering solutions and services for both private and public sector clients. He has led teams and projects in the implementation of complex solutions, including CRM, HRIS, ERP, and BPO. Prior to joining Image API, Brian held several leadership roles with the Commonwealth of Pennsylvania, including Deputy Secretary of Commerce and Deputy Chief-of-Staff to the Governor.
Loree Evans, VP, Client Success.  Loree Evans is the Vice President of Client Success and leads the team responsible for client success across all lines of business. She has been a part of Image API since 1995 and brings over 25 years of experience in government process improvement and project management. Loree has expertise in all phases of the project lifecycle and the software development lifecycle, including development of design specifications through end user training. Loree has an M.S. in Computer Science from the University of Central Florida and is certified by the Project Management Institute as a Project Management Professional (PMP).
Bill Joy, Director of Technology. Bill Joy’s expertise comes from over 18 years of Information Technology (IT) experience. Before joining Image API, his most recent experience was at Citizens Property Insurance Corporation where he built and developed a large part of the IT Operations team. Bill specializes in developing and architecting AWS cloud based solutions to replace on-premise systems and holds certifications with AWS, Microsoft, ITIL and COBIT technologies and frameworks.
Jason Hickey, Director, Market Development. Jason Hickey is the Director of Market Development for Image API, and currently leads the team responsible for market entry and business development. He joined Image API in 2007 and has over 20 years of experience in technology solutions, specializing in content management. Jason’s role has evolved as he has proven expertise in solution delivery, business process improvement, and customer advocacy. His experience in the public sector combined with his technical expertise makes him an asset when it comes to do discerning customer needs, demonstrating solutions, and developing customer relationships.
Becky Green, Director, People Operations.  Becky Green is the Director of People Operations, responsible for leading and implementing Image API’s human resources strategy including talent acquisition, employee training and development, compensation and benefits, and employee relations. Becky brings over 20 years of experience in human resource management, specializing in corporate HR leadership, Employment Law, and Production and Manufacturing HR management. She joined the Image API team in May of 2013 and has successfully worked alongside the leadership team to develop and effectuate policies and processes to help employees be successful.
Meredith Russell, Director of Marketing.  Meredith is responsible for developing, implementing and managing all aspects of marketing for all Image API, including strategic planning, branding, marketing collateral, digital marketing, and content development. Meredith has led or supported marketing activity at Image API since 2013 and has over 15 years of experience in marketing and creative design, as well as consulting experience in the public sector as a Consultant for Accenture. She is a graduate of Florida State University.
Rick-GriffithRick Griffith, Founder Rick Griffith founded Image API and has more than 33 years of experience in records management, document conversion services, business process strategy and enterprise content management. A strong proponent of industry standards, quality, and operational efficiency, Mr. Griffith possesses a broad managerial and technical understanding of all facets of business process improvement.